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A lot of customers are willing to spend chunks of money for ostentatious web design featuring eye-popping flash and catchy graphics, but these people fail to consider one important thing: the search engine ranking. No matter how conspicuous the website is, it cannot be indexed on search engines if the design is the problem itself. The design affects how search engine spiders crawl on the page; a website that blocks off spiders loses its chance of staying on top of search engines and causes a big dissatisfaction to your marketing efforts. Traffic Werks builds your site all its way to successful brand and SEO design project. Our experts work on the most effective design that fits your company and audience through the following: 1. Site Analysis The first and crucial step is identifying the competition for your niche. Our SEO experts will analyze the important ingredients in your campaign such as services/products and target audience. Once the competition has been analyzed, we will identify the appropriate and well-targeted keywords for your market. 2. SEO Design Building and conceptualizing an SEO-friendly design website is the goal of Traffic Werks. Our SEO specialists will determine the page elements crucial to your site and search engines. Other areas that will be delved deeper on the design phase are: - Architectural type for the site
- Navigation for the search engines
- Portals
- Frames
- Cookies
- Hidden pages
- Programming language i.e. CSS, Javascript, Flash, PHP
3. Web Design Implementation Once the design is established, our SEO specialist will secure that the website adheres to SEO guidelines. The images used in a page will be thoroughly examined to ensure that the site loads fast and the spiders can probe freely on the website. The site optimization also addresses the need for META tags and keywords throughout the page to increase the possibility of getting indexed. Also, we will review the syntax or script errors to make your website a lot more competitive. 4. Website Testing The final part of the process is website testing. Our testers will go through the website and multi-check everything from homepage to sub-pages to guarantee the website is error-free and SEO friendly before launching it live.
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